Archive for February, 2008

Mobile phone camera app reads more than bar codes

Posted on February 27, 2008. Filed under: 12, 30, mobile, technology | Tags: , , , |

There’s been a lot of talk about mobile phone applications that read barcodes using built in cameras to deliver instant offers, product information and many other interactions.
Skuair, a new cell phone application developed by Daem Interactive works with any mobile phone camera reads not only barcode lines and numbers but can read product logos or [...]

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Microblogging sites make content more relevant

Posted on February 22, 2008. Filed under: social media |

Since the popularity of Twitter microblogging sites have been taking off. New sites like Pownce and Tumblr have added functionality so that users can post not only about what they are doing right now but also post video, audio, events and other more structured content. So why are these sites so becoming so popular even [...]

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5 Steps to optimizing your website’s click-through rates with Google’s Website Optimizer

Posted on February 21, 2008. Filed under: Google, UI Design, analytics, marketing |

If you could change a headline, graphic, or promotional text on your website and increase click-through or conversion rates, would you do it? Of course you would. However, knowing what to change can be a challenge. Even more challenging is tracking which changes have the most effect. This was a daunting task, until now. Google’s [...]

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Using social bookmarking sites as a marketing tool

Posted on February 20, 2008. Filed under: Social Networking, Web 2.0, social media |

 If you are promoting a blog or website you can make use of the various social bookmarking sites. After all the word ‘social’ tends to make you think of anythi ng other than online business issues, as it doesn’t really give a fair representation of what these sites actually do.
But if you are [...]

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Second Life for distance learning

Posted on February 18, 2008. Filed under: 3D Virtual Worlds, distance learning |

When I was reviewing the Justin Timberlake concert on Comcastic Island by One to One Interactive I was of the opinion that Second Life was a destination for brand sensationalism and odd geeky people. Then I attended the MIT Emerging Technology Conference where the sessions where simultaneously viewed by Second Life members; and the Q&A included the [...]

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Stanford’s Social e-Challenge puts social media to work for good

Posted on February 18, 2008. Filed under: Web 2.0, entrepeneur, start-ups |

Social E-Challenge is a business plan competition that promotes the creation of social ventures that use entrepreneurial tools to effect social change. Participants range from for-profit businesses with strong social responsibility to nonprofit’s with sustainable revenue generation models. The common denominator is that by being successful, these companies have a positive impact in our [...]

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Web 2.0 meets Funding 2.0

Posted on February 16, 2008. Filed under: entrepeneur, start-ups |

Spigit is a newly launched community that aims to provide a network of support for start-ups and their founders – the Entrepreneur Challenge. The simulation engine provided by spigit is a way to sort of test out your idea. The simulation runs through three stage where approval badges are awarded for things like buzz percentile, [...]

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BitGravity superior for delivering HD video and rich media apps

Posted on February 11, 2008. Filed under: Flash, Video |

Analysts expect nearly 200% growth of the $800 million content delivery network (CDN) market in 2008. The highly competitive companies trailing behind industry leader Akamai, includes Limelight, Mirror Image, Itiva and Grid Networks. Companies are looking for ways to differentiate themselves in the highly competite market.
Enter BitGravity with their game changing architecture designed specifically for the challenge [...]

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SaaS – can it provide legal IP protection?

Posted on February 4, 2008. Filed under: Google, Web 2.0 |

I have been using Google Docs lately for writing and ideation. I’ve written a few executive summaries, some business concepts, have been working on a book all using Google’s browser-based authoring environment. I have also used Google Spreadsheets do conduct some financial projections, model scenarios and track expenses.
Recently I contemplated sending an executive summary [...]

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    About

    An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist.

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