analytics

5 Steps to optimizing your website’s click-through rates with Google’s Website Optimizer

Posted on February 21, 2008. Filed under: Google, UI Design, analytics, marketing |

If you could change a headline, graphic, or promotional text on your website and increase click-through or conversion rates, would you do it? Of course you would. However, knowing what to change can be a challenge. Even more challenging is tracking which changes have the most effect. This was a daunting task, until now. Google’s [...]

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Clicktale – A new kind of web analytics

Posted on July 2, 2007. Filed under: Web 2.0, analytics |

Most statistic services, whether user centric (eg NielsenNetRatings) network centric (eg HitWise) or site centric (eg Omniture ), will generate statistical reports on page views, click paths, links, time spent, visitors profile and referrers and other parameters. Some solutions like Google Analytics provide “heat maps” of most watched or clicked areas. But aside from setting up an expensive usability [...]

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Google Analytics Redesign

Posted on May 18, 2007. Filed under: Google, analytics |

Google has launched a newly version of Google Analytics (GA). Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize their AdWords advertisement and marketing campaigns through the use of GA’s analysis of where the visitors came from, how [...]

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Spotplex

Posted on May 17, 2007. Filed under: AJAX, Podcasting, analytics |

Spotplex provides Internet users with real-time ranking of blog articles based on actual impression count. In other words, you can find what is the hot news today, this week, or this month in real time at Spotplex. This is not a list of articles people recommended or voted for, but a list of articles [...]

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    About

    An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist.

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