5 Steps to optimizing your website’s click-through rates with Google’s Website Optimizer
If you could change a headline, graphic, or promotional text on your website and increase click-through or conversion rates, would you do it? Of course you would. However, knowing what to change can be a challenge. Even more challenging is tracking which changes have the most effect. This was a daunting task, until now. Google’s [...]
Read Full Post | Make a Comment ( None so far )SaaS – can it provide legal IP protection?
I have been using Google Docs lately for writing and ideation. I’ve written a few executive summaries, some business concepts, have been working on a book all using Google’s browser-based authoring environment. I have also used Google Spreadsheets do conduct some financial projections, model scenarios and track expenses.
Recently I contemplated sending an executive summary [...]
Google Analytics Redesign
Google has launched a newly version of Google Analytics (GA). Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize their AdWords advertisement and marketing campaigns through the use of GA’s analysis of where the visitors came from, how [...]
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