marketing
Posted on February 21, 2008. Filed under: Google, UI Design, analytics, marketing |
If you could change a headline, graphic, or promotional text on your website and increase click-through or conversion rates, would you do it? Of course you would. However, knowing what to change can be a challenge. Even more challenging is tracking which changes have the most effect. This was a daunting task, until now. Google’s [...]
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Posted on November 20, 2007. Filed under: Web 2.0, marketing, social media |
According to Keller Fay Group, there are a projected 3.5 billion brand-related conversations per day in the U.S., with nearly 80% of consumers trusting recommendations from family, friends and “influential” persons over all other forms of advertising and marketing.
Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 million and is expected to top [...]
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