social media
Microblogging sites make content more relevant
Posted on February 22, 2008. Filed under: social media |
Since the popularity of Twitter microblogging sites have been taking off. New sites like Pownce and Tumblr have added functionality so that users can post not only about what they are doing right now but also post video, audio, events and other more structured content. So why are these sites so becoming so popular even [...]
Read Full Post | Make a Comment ( None so far )Using social bookmarking sites as a marketing tool
Posted on February 20, 2008. Filed under: Social Networking, Web 2.0, social media |
If you are promoting a blog or website you can make use of the various social bookmarking sites. After all the word ‘social’ tends to make you think of anythi ng other than online business issues, as it doesn’t really give a fair representation of what these sites actually do.
But if you are [...]
Steve Jobs 90 Minute Keynote in 60 Seconds
Posted on January 16, 2008. Filed under: Video, social media |
Veronica Belmont has created a killer summary of the Steve Jobs keynote at Macworld.
Read Full Post | Make a Comment ( None so far )The Secret Strategies Behind Many “Viral” Videos
Posted on December 6, 2007. Filed under: Video, social media, viral |
Dan Ackerman Greenberg, a student at Stanford, has a consulting group and describes it as viral marketing hired guns. They have a methodology to ensure their clients videos achieve over 100,000 views on YouTube or they don’t charge. In this guest blog post on Techcrunch Dan outlines the strategy.
Link to The Secret Strategies Behind Many [...]
Recruiting 2.0
Posted on November 25, 2007. Filed under: Social Networking, Web 2.0, social media |
Web 2.0 and social media are transforming businesses across every industry in how they communicate and interact with people. This impacts the entire HR lifecycle. The interactive industry is experiencing a major hiring crunch.
Just as consumers are less influenced by marketing, prospective candidates are also seeking opportunities through social networks. If you want to [...]
Customer Service 2.0
Posted on November 20, 2007. Filed under: Enterprise 2.0, Web 2.0, social media |
According to the book “We Are Smarter Than Me” on average telephone support cost $25 to $50 per call. Email support costs $4 to $14 per call. Why not use the collective power of online communities to make customer service more effective? Netflix did just that with its recommender program. Amazon reviews helps people make [...]
Read Full Post | Make a Comment ( None so far )Word-of-mouth (WoM) marketing spend to top $1 billion
Posted on November 20, 2007. Filed under: Web 2.0, marketing, social media |
According to Keller Fay Group, there are a projected 3.5 billion brand-related conversations per day in the U.S., with nearly 80% of consumers trusting recommendations from family, friends and “influential” persons over all other forms of advertising and marketing.
Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 million and is expected to top [...]
MIT’s John Maeda – Custom Reebok
Posted on November 19, 2007. Filed under: UI Design, social media |
John Maeda, author of best selling book “The laws of simplicity” discusses designing a custom Reebok shoe. Maeda is a computer scientist, MIT professor, and Esquire magazine “21 Geniuses” award winner, who creates graphics using algorithms and programming codes, specializing in digital media and motion graphics. What’s unique about this design is the inside of the [...]
Read Full Post | Make a Comment ( None so far )Social Networking in Plain English
Posted on October 26, 2007. Filed under: Social Networking, Web 2.0, social media |
Great video from Common Craft explaining what social networks are. I hope the make one to explain how to get angel financing.
Read Full Post | Make a Comment ( 1 so far )Social Networking Site for Licensed Physicians
Posted on October 23, 2007. Filed under: Web 2.0, social media |
Social networking has been popularized by teens and geeks on sites like Facebook and MySpace. Many more niche social networking sites have come along and more recently business focused social networks have emerged. Professionals turn to sites like LindedIn and Jobster to share and find career, recruiting, and industry information.
Sermo provides a social network for physicians [...]
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