Web 2.0

Using social bookmarking sites as a marketing tool

Posted on February 20, 2008. Filed under: Social Networking, Web 2.0, social media |

 If you are promoting a blog or website you can make use of the various social bookmarking sites. After all the word ‘social’ tends to make you think of anythi ng other than online business issues, as it doesn’t really give a fair representation of what these sites actually do.
But if you are [...]

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Stanford’s Social e-Challenge puts social media to work for good

Posted on February 18, 2008. Filed under: Web 2.0, entrepeneur, start-ups |

Social E-Challenge is a business plan competition that promotes the creation of social ventures that use entrepreneurial tools to effect social change. Participants range from for-profit businesses with strong social responsibility to nonprofit’s with sustainable revenue generation models. The common denominator is that by being successful, these companies have a positive impact in our [...]

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SaaS – can it provide legal IP protection?

Posted on February 4, 2008. Filed under: Google, Web 2.0 |

I have been using Google Docs lately for writing and ideation. I’ve written a few executive summaries, some business concepts, have been working on a book all using Google’s browser-based authoring environment. I have also used Google Spreadsheets do conduct some financial projections, model scenarios and track expenses.
Recently I contemplated sending an executive summary [...]

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3 Reasons Why I’m Switching to the Flock Browser

Posted on January 25, 2008. Filed under: UI Design, Web 2.0, browsers, technology |

For some reason I was having some issues publishing content on a social network so I copied the link and decided to try the function using the Flock browser. It worked fine, and within a few minutes I discovered several exciting things that have me considering a switch. Here are the 3 initial reason’s why [...]

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MITX Event: Funding your Web 2.0 start-up

Posted on January 23, 2008. Filed under: MITX, Web 2.0 |

Tuesday morning’s event was held at the offices of K&L Gates at the State Street Financial Center in Boston. This was a great event not only for Web 2.0 entrepreneurs but for business professionals of all kinds.  The venue was nearly full, which is impressive for a Tuesday after a long weekend. The key message [...]

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Finally a social network site that can help you find stuff to do locally

Posted on January 11, 2008. Filed under: Social Networking, Web 2.0 |

Have you ever tried to find something to do by searching on Google. You can easily learn to speak Klingon or look at photos from Singapore but finding some place to get a bite at 1AM isn’t likely. Zync is a new start-up that has a solution. Focused on lifestyle activities Zync employs patent [...]

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Recruiting 2.0

Posted on November 25, 2007. Filed under: Social Networking, Web 2.0, social media |

Web 2.0 and social media are transforming businesses across every industry in how they communicate and interact with people. This impacts the entire HR lifecycle. The interactive industry is experiencing a major hiring crunch.
Just as consumers are less influenced by marketing, prospective candidates are also seeking opportunities through social networks. If you want to [...]

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Customer Service 2.0

Posted on November 20, 2007. Filed under: Enterprise 2.0, Web 2.0, social media |

According to the book “We Are Smarter Than Me” on average telephone support cost $25 to $50 per call. Email support costs $4 to $14 per call. Why not use the collective power of online communities to make customer service more effective? Netflix did just that with its recommender program. Amazon reviews helps people make [...]

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Word-of-mouth (WoM) marketing spend to top $1 billion

Posted on November 20, 2007. Filed under: Web 2.0, marketing, social media |

According to Keller Fay Group, there are a projected 3.5 billion brand-related conversations per day in the U.S., with nearly 80% of consumers trusting recommendations from family, friends and “influential” persons over all other forms of advertising and marketing.
Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 million and is expected to top [...]

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Vuru: "Take your vitamins" made easy…

Posted on November 10, 2007. Filed under: Web 2.0 |

 For anyone that in serious about nutrition there’s no such thing as “one a day”. There’s multivitamins, omega 3, extra B12, acidophilus and who knows what else. All that unscrewing the cap and screwing it back on, wrestling with cotton balls, running out or having too much once you decide to try something else.
Well Miami-based [...]

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    About

    An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist.

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